AdServices attribution
Also: Apple Ads Attribution API · AAAttribution token · Apple Search Ads attribution
AdServices attribution is Apple's deterministic attribution framework for its own Apple Ads (Search Ads) campaigns. An app collects a device-level attribution token and exchanges it for the campaign, ad group, and keyword that drove the install — with no ATT prompt required.
Because it is Apple attributing Apple's ads, it is exempt from the aggregation and delays of SKAdNetwork. The token returns numeric IDs — campaignId, adGroupId, keywordId — which must be resolved to names through the Apple Ads API.
Subscription platforms can collect the token with a single SDK call and attach the IDs to each customer, which is the basis for keyword-level ROAS on realized revenue rather than on installs.
Go deeper: Keyword-level ROAS with RevenueCat + Apple Search Ads
Related terms
In Roasy
Roasy computes this across every ad network, Adjust, and RevenueCat on one screen — real revenue, cohort windows, and the same definition everywhere.