Free tools

The math UA teams rebuild every Monday.

Three calculators, no signup. Everything runs in your browser and nothing is sent anywhere.

Cross-network
Blended ROAS calculator
Per-network spend and reported revenue against what actually landed. Shows the over-attribution gap your platforms add up to.
Margin
Break-even ROAS calculator
The ROAS a campaign must hit before it earns anything — after store commission, refunds, and variable costs. On gross and on proceeds.
Subscriptions
LTV & payback calculator
For subscription apps: lifetime value per install, LTV:CAC, and the month a cohort pays back its CPI.

Terms used in the calculators are defined in the glossary.