Tenjin Alternatives: When to Stay, When to Switch, and What to Switch To
Tenjin is the MMP indie studios start on — free to 2,000 conversions a month, all-inclusive paid plans from $200. Here's what it does well, the signals you've outgrown it, and how Adjust, AppsFlyer, Singular, and Branch compare as the next step.
Tenjin is where a lot of mobile studios meet their first MMP, and for a good reason: it's genuinely free up to 2,000 conversions a month with no card and no time limit, paid plans are all-inclusive from about $200 a month with no feature gating, and it integrates with 1,000+ networks. For an indie or early-stage studio that needs real attribution without an enterprise contract, that is close to the right answer.
"Alternatives" therefore doesn't mean "better." It means: what changes when you outgrow the reasons you picked it.
What Tenjin does well
- Transparent, all-inclusive pricing. No feature tiers to decode; the plan includes the product. Costs scale down per conversion as volume rises.
- A real free tier. 2,000 conversions a month is enough to run an honest UA test on a new title.
- Accessible support from day one, which larger MMPs reserve for larger contracts.
- Coverage of the networks a games studio actually runs, including the ad-network-and-mediation combinations common in hybrid-casual.
Pricing and limits are the publicly listed state in 2026; confirm on Tenjin's site before deciding.
Signals you've outgrown it
Not "Tenjin got worse" — "your problem changed":
- Fraud exposure went up. You added programmatic or incentivized inventory and need mature fraud prevention as a line item, not a checkbox.
- Regulated markets or enterprise procurement. Consent management, data residency, security questionnaires — requirements that come from your customers or your investors, not from your UA team.
- A long tail of networks Tenjin doesn't integrate, and the S2S workarounds are becoming their own project.
- Cross-network ROAS reporting is now the daily bottleneck, and you want it to be the product's center of gravity rather than an export.
If none of those apply, the honest recommendation is to stay.
The alternatives, by what they're for
| Best for | Free tier | Pricing | |
|---|---|---|---|
| Adjust | Fraud prevention, privacy, SKAN tooling | 1,500 attributions/mo | Install-based, quoted |
| AppsFlyer | Breadth — 8,000+ integrations, enterprise scope | AppsFlyer Zero, 12K attributions/mo | Quoted |
| Singular | Cost aggregation + ROAS analytics | Yes, includes revenue attribution | Per-conversion, from ~$795/mo |
| Branch | Deep linking and web-to-app | Yes | Quoted |
| Airbridge | Teams leaving tiered pricing behind | — | Volume-based; positions on no feature paywalls |
Adjust is the move for signal 1 and 2: attribution integrity and governance. See AppsFlyer vs Adjust for the head-to-head.
AppsFlyer is the move for signal 3: if the network isn't in AppsFlyer's catalog, it's probably not worth running.
Singular is the move for signal 4, with a caveat below. See Singular vs Adjust.
Branch is a different question: if your growth loop runs through the web and deep links, it's a specialist, not a Tenjin replacement.
What no MMP does
Every option above — Tenjin included — knows which ad drove the install and reports the events your SDK sends. None has the app store's billing ledger. A purchase fired on trial start is a purchase to all of them; refunds mostly don't reverse; values are gross of the 15–30% commission.
For subscription apps that is the gap that matters, and it's the same size on every MMP. It's why the attribution tool gets paired with a subscription platform, and why the join between the two — spend and attribution on one side, store-verified realized cohorts on the other — is where the actual work is. The mechanics are in how to calculate true ROAS from RevenueCat.
Picking
- Stay on Tenjin if none of the four signals apply. It's the correct tool for the stage, and switching costs a quarter.
- Adjust for fraud and governance. AppsFlyer for breadth. Singular for ROAS-centric reporting. Branch for deep linking.
- Whatever you choose, solve the spend-plus-revenue join separately; no MMP change fixes it.
- Tenjin: free to 2,000 conversions/mo, all-inclusive plans from ~$200, 1,000+ integrations — the right MMP for most early-stage studios.
- Outgrowing it looks like: fraud exposure, governance requirements, network long tail, or ROAS reporting as the daily bottleneck.
- Adjust for integrity, AppsFlyer for breadth, Singular for cost-and-ROAS analytics, Branch for deep linking.
- No MMP sees store-verified revenue; the reported-versus-real gap is the same on all of them.
- If the pain is reporting, add a layer on top of your MMP — switching re-baselines your cohorts for no attribution gain.
Where Roasy fits
Roasy isn't on this list because it isn't an MMP. It connects to your ad networks, your MMP (Adjust today), and RevenueCat, and produces the table every option above leaves to you: spend, attribution, and realized cohort revenue, one definition, every network. If signal 4 is the one that brought you here, that's the fix that doesn't cost a migration.
Berk Aydın
Performance Marketing Lead at Roasy. Writes about ROAS, retention, and the messy economics of mobile UA.